Innocent Drinks diversifies into Veg

I forgot to blog about this excellent interview in the Times with Richard Reed of Innocent Drinks when it appeared at the start of the week. Much has been written about Innocent’s great success in the fruit smoothies market. Can the three entrepreneurs leading Innocent achieve a similar success with their new product - Veg Pots?

Here is the link to the interview, carried out by Andrew Davidson.

There is a brief introduction to Veg Pots on the Innocent website. But perhaps the best action next is to pop down to Waitrose and buy a couple - for a taste test.