Innocent Drinks & Coca-Cola - Interview with Richard Reed

A terrific 4-min radio interview here between Eddie Mair (Radio 4) and Richard Reed (Innocent Drinks co-founder). Superb stimulus material for business strategy lessons - particularly if you want to explore the potential conflicts between strategic growth and maintaining a specific ethical stance supported by your customers.

Launch the radio interview

To support the interview, it would be worth students also looking at this in-depth analysis of the Innocent / Coca-Cola deal in the Independent