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In the News
Offensive money, and social media
A business's marketing mix should be carefully matched to its vision, aims and objectives. So, if the business is a vegetarian cafe with a clientele who rely on it to live up to that claim, taking...
Free-range egg market comes to the boil
There is a cracking article in this week's Economist about the changing demand and supply in the market for the 100 billion eggs produced by British hens over the last decade.
How production went global
This week's Deloitte Monday Briefing looks at the history of globalisation, and why it may be causing a backlash amongst voters in the UK (Brexit) and the US (Presidential election), while it is...
Uber and The Pros and Cons of Product ( or Service) Development
Another perfect article from The Hustle for students learning about growth, decision making and Ansoff's Matrix.Uber has set up Ubereats, using the same drivers to deliver food from hundreds of...
The John Lewis Christmas Ad for 2016
It's here - the John Lewis Christmas advert for 2016!
Toblerone Fans Miss the Point
Toblerone have altered the look of the classic Toblerone chocolate bar by increasing the gap between the 'triangles' to reduce the weight of what was the 400g and 170g bars.
Growth Strategy: Snapchat Looks to Raise $4bn from the Stock Market
Snap Inc. (owners of Snapchat) is looking to raise around $4bn as it moves from being a private to a public company via a stock market flotation.
Kellogg's Cereal Sales aren't Grrrrreat
Kellogg's have reported its seventh successive drop in quarterly in the third quarter of 2016.
Pound Coin Problems
The treasury has said that businesses should start getting ready for the introduction of the new 12 sided pound coin which comes into circulation in March 2017.
Paula Nickolds has been appointed the new Managing Director of John Lewis Partnership. A career-long partner at JLP, Paula Nickolds is the first woman to lead the business in its 150+ year history.
Does the Uber Ruling Threaten the Gig Economy?
It has been described as one of the most significant employment rulings for decades and it has major implications for firms operating in what is known as the "gig economy".
The written assurances given by the UK Government to Nissan guaranteeing that its operations in the UK will remain "competitive" are a significant moment in the relationship between government and...
Greggs - Scone, but not forgotten!
Greggs, the (very) popular bakery chain has decided to stop selling scones across all of its 1,700 shops across the country and its customers aren't impressed.
The Battle for Breakfast
Research from NPD, the market information group indicates that we are increasingly grabbing the first meal of the day out of the house.
What do Apple, Snapchat and Facebook have in common?
The three tech-big-boys are diversifying (or in Apple’s case, are rumoured to be doing so) and the diversifications are, well, pretty diverse. Apple has allegedly been in talks with F1 car-maker...
LEGO’s current objective – discourage people from buying their stuff!!
I found this perfect article from The Hustle (click here for the article, and here to subscribe to their great daily emails) about how LEGO have reduced marketing in order to decrease sales and...
How Mobile Phones have Evolved - Superb Video
With the imminent launch of the iPhone 7 the BBC has produced this neat little video which shows how mobile phones have evolved over the years.
Poor Porridge Promotion!
A cafe owner has used a negative TripAdvisor complaint to his advantage with a superb piece of 'alternative marketing'
Marketing Strategy: A&F Struggles To Reposition Itself With Ex-Teenagers
This superb article from Bloomberg Businessweek is packed with marketing strategy less golddust.
Takeover Strategy: Can Wimpy Move Upmarket with GBK Takeover?
Upmarket burger chain GBK (Gourmet Burger Kitchen) is now to be owned by the same business as Wimpy following a £120m takeover.