How to improve a profit margin through a hidden price increase - the Snickers way

Now this is sneeky! The retail price of Mars and Snickers bars has stayed the same. But the weight of the bars has been reduced!

Hidden deep in the business section of the Telegraph yesterday. A 7% reduction in the weight of two popular countline bars - but no corresponding fall in price - means that consumers are getting less value for money.

All part of an attempt to address rising obesity in the UK (apparently); or possibly to improve profit margins or recoup increasing raw material costs.