Teaching activity
How Nordic Companies Exploit Global Niche Markets
31st August 2016
The relentless pace of globalisation makes it hard to compete in global mass markets unless a firm is highly efficient and able to benefit from economies of scale.
However, as this excellent article in The Economist explains, that still leaves opportunities for multinational firms to position themselves to compete effectively in global niche markets.
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
You might also like
Factors That Have Contributed to Globalisation
Study Notes
What is Globalisation?
Study Notes
Lego's Logistical Challenge at Xmas
23rd December 2016
Inside a factory that makes 350 iPhones a minute
29th December 2016
Stunning Stats about Samsung
29th August 2017
US Multinationals and Localisation - the Retreat from Globalisation?
29th September 2017
Daily Email Updates
Subscribe to our daily digest and get the day’s content delivered fresh to your inbox every morning at 7am.
Signup for emails