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How do companies react to and manage crises?

Jim Riley

13th August 2010

In the following analysis, I have identified five multi national companies to show how they managed crisis and dealt with negative publicity. The companies are Mattel, PepsiCo, JetBlue, The Coca Cola Company and Johnson & Johnson.

Click here to download the article.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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