In the News
Greggs launches vegan sausage roll
3rd January 2019
Another classic example of Ansoff's Matrix in action. How would you classify this move by Greggs? It prompted an enormous reaction on social media which one suspects might have been the point from the perspective of the marketing department! We feel it is a great example of a relatively low risk diversification strategy.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
You might also like
Ansoff Matrix
Study Notes
Aldi Launches Online in the UK
19th January 2016
Analysing the Strategic Logic of the Sainsbury's Argos Takeover
6th February 2016
What do Apple, Snapchat and Facebook have in common?
2nd October 2016
Uber and The Pros and Cons of Product ( or Service) Development
12th November 2016
Apple and Ansoff - Will Apple Make the Next Breaking Bad?
23rd August 2017
Nestle develops the coffee market
15th September 2017
Ansoff Matrix - Why Apple’s iPhone Maker Is Turning to Cars
2nd November 2023