In the News
Greggs launches vegan sausage roll
3rd January 2019
Another classic example of Ansoff's Matrix in action. How would you classify this move by Greggs? It prompted an enormous reaction on social media which one suspects might have been the point from the perspective of the marketing department! We feel it is a great example of a relatively low risk diversification strategy.
The wait is over… 3.1.19 #vegansausageroll 🌱😍 pic.twitter.com/UWcXFCtxdE
— Greggs (@GreggsOfficial) January 2, 2019
Greggs to start selling a special vegan sausage roll https://t.co/rU3QL6OMJC pic.twitter.com/eai2WejiWE
— The Independent (@Independent) January 2, 2019
Greggs launches vegan sausage roll https://t.co/oJIW5IpKpy
— The Guardian (@guardian) January 2, 2019
A heated row has broken out over a move by Britain's largest bakery chain to launch a vegan sausage roll https://t.co/e7U2mftEEd
— Sky News (@SkyNews) January 3, 2019
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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