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In the News

Globalisation: Shanghai Disneyland Shows the Importance of Localisation

Jim Riley

29th March 2016

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The sell-out launch of Shanghai Disneyland this week provides students with a superb example of how a multinational can execute a strategy of market development in China.

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Business
Blog
In the News
Disney
Localisation
Market development
China
Multinationals (MNCs)

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.