Globalisation and Indian Coffee Houses

India is one of the emerging markets which is being targeted by the multinational coffee chains. But the likes of Starbucks will face intense competition from state-subsidised coffee houses, as this excellent video below demonstrates. Some cracking business studies concepts in there.

From the BBC intro: The Indian Coffee House in Kolkata has been an institution for more than 50 years. It has been a place where politicians, activists and intellectuals have come to converse over a cup of coffee. But as the number of modern western cafes increases, it is feeling the squeeze of competition.