Gaps in the market, or the Silly Season?

Two more stories which might be used to stimulate discussion about gaps in the market:

Unilever want to launch ice cream which is not frozen - they won’t need to use refrigerated transport for it so it will help to reduce distribution costs and reduce their carbon footprint. Can the consumer get their head around this?

And B&Q want to cash in on the trend for ‘grow it yourself’ as more people are growing their own vegetables and keeping chickens - and pigs. Their sales of chicken coops are apparently up by 25 percent, and they are considering introducing pig sties next year.

Katharine Poulter, B&Q director of seasonal ranges said:

“Our research tells us that Brits are ready to get their hands dirty and take the plot to plate revolution one step further with back garden pigs. Home farming is a trend which is going to get more mainstream over the next few years.”