From crisps to vodka - a profile of a down-to-earth entrepreneur

Will Chase is the entrepreneur behind Tyrrell’s, the potato chip premium brand which he sold to venture capitalists in 2008 for £30m. Now Will Chase has turned his attention to producing premium vodka - and with great success. He really has turned into a serial entrepreneur.

The Independent has this excellent profile of Will Chase. It describes the production process of Chase vodka and outlines the impressive growth in sales revenue.

I love Chase’s approach to business planning. Speaking of the benefits of staying in control of a smaller, private business, Chase explains that allows him great freedom to experiment and innovate. A classic line with a huge dollop of truth follows;

“That’s what you can do with a small business – there’s no need for a boring strategic plan, we can go where the market takes us.”

So true…