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Fast food product innovation - will the feedbag take off?

Jim Riley

16th June 2008

The American fast food industry has long been associated with product innovation and giving customers what they want. But will the latest product concept, which enables customers to eat without using their hands, prove detrimental to US consumer health?

Brought to you by Onion News Network, this short news clip explains how fast food giant Yum! Brands believes its new feedbags will make it even easier for Americans to constantly be eating. A good video for the end of a long summer term!

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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