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Extreme Market Segmentation?

Jim Riley

20th February 2012

Advert on Oxford Street shown only to women. An interactive hoarding at a London bus stop aims to show a 40-second advertisement only to women and girls.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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