Exporting - a Case Study in How to Do It

Why and how should UK firms expand into international markets? Exporting provides a significant opportunity for UK firms to reduce dependency on demand from domestic markets. But exporting isn't straightforward and it carries risks if not implemented properly.

This short video features a UK business that has embraced the export opportunity. Selling overseas has made British skincare firm Eve Taylor stronger - their MD explains how.

Admittedly it's a bit of an advert for Barclays Bank (who made the video) but there are still some really useful insights for students.