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Explaining changes in business performance with the help of Radio 1

Jim Riley

3rd February 2013

I had been guilty of listening to radio 1 in the past on my cycle in, very useful to get starter ideas or discussion points for GCSE business-Recent changes in the radio 1 product strategy has meant I have switched back to radio 4 (I wish 5 live was on FM!) so good news for my economics class, not so good for my GCSE class! In the Daily mirror today, was a very accessible rport on audience figures- I plan to use it for GCSE to consider segmentation and product extension, for As to support marketing and A2 to support strategy -In the document which I have had put onto TES I have also included some questions on the data to give A level students (and the quicker GCSE students) a chance to number crunch.Answer are on the final page- Please check before use!

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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