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Ethics - Coca Cola ‘Happiness is Home’ Project

Jim Riley

13th December 2011

This Christmas, where will happiness strike next? Is this Coca Cola’s attempt to further enhance their reputation, or merely a clever marketing tool to increase their Christmas sales. Let your students decide….

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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