Essay writing: Use Evidence to Support Analysis

At the recent A2 business studies revision workshops we focused on the need for students to use independent research evidence to help support the lines of analysis their essay points.

One analogy we used was thinking of examples (evidence) as the seasoning in an essay hot-pot or casserole. The seasoning is there to make the meal taste great; but you also need the raw ingredients! An essay point that is developed to a good depth will always score better with the examiners than answers which are littered with too many examples.

Let's take a look at how we can use a business example to help develop a point.