ESF Interschool Marketing Competition 2010

This year’s Interschool Marketing Competition in Hong Kong was bigger and better than ever. Congratulations to Team Prestige for their very convincing victory!

11 March 2010 Renaissance College, Hong Kong

With an opening presentation from corporate sponsor Kukri by Geoff Lam, Sales Manager for Kukri Asia, students from eight international schools had to complete three management tasks throughout the day from producing a 30-sec radio commercial, a marketing campaign targeted at secondary schools and a differentiation strategy for Kukri in Hong Kong.

The presentations were judged by an esteemed panel including Geoff Lam from Kukri, teachers from each of the competing schools as well as Virginia Morris - Managing Partner Bamboo Difference, Kane Jury - Hong Kong Rugby Football Union National XV Assistant Coach and National Analyst, ESF Board Member Dr Russell Williams - Assistant Professor at Hong Kong Baptist University & Mrs. Heather Du Quesnay - ESF Chief Executive Officer.

Congratulations to all participants from Renaissance College, South Island School, West Island School, King George V School, Sha Tin College, Island School, Diocesan Girls’ School and HKMA David Li Kwok Po College. And well done again to Team Prestige from Sha Tin College!