EntrepreneursLIVE! 2012 Student Enterprise Challenge

Details below of the student competition that we are running for schools and colleges attending EntrepreneursLIVE! 2012 in London (1 October), Birmingham (2 October) and Manchester (3 October). Good luck to all the students who enter what it is always a highlight of the day at each venue.

You can find out more about EntrepreneursLIVE! 2012 here

Bookings for the event can be made here

Teams can submit their entries to the competition here

EntrepreneursLIVE! 2012 - Student Enterprise Challenge

THE TASK

Teams can submit their entries to the competition here

Your team has been asked to develop a new product idea by a leading multinational consumer goods business.

Your client has an extensive portfolio of brands and products, including some of the UK’s most popular food and personal care brands.

However, inspired by the feel-good factor created by the London 2012 Olympics and Paralympics, your client wishes to launch a new product that taps into the increasing need for consumers to live a healthier lifestyle.

They look to your creativity and inspiration to identify what this product should be.

You have been provided with some guidelines that you should bear in mind in coming up with your new product idea:

(1) The product should be capable of being sold in retail outlets or via online retailers. Your client is a major supplier to all the major supermarket groups.

(2) The product should be targeted at the potential customers aged 13-19, with a maximum price point of £9.99

(3) The product should help encourage a more healthy lifestyle amongst the target audience

Here’s what you need to produce:

- The name of the new product
- A 100 word summary of the product
- A 30 second television or radio advertisment which can be used to promote the launch of the new product

HOW TO ENTER

THE DEADLINE FOR ENTRY IS 5.00 P.M. ON THURSDAY 27 SEPTEMBER 2012

Entries to the challenge are only accepted from students who are attending the EntrepreneursLIVE 2012 events in London (1 Oct), Birmingham (2 Oct) and Manchester (3 Oct).

Each team must enter using the online form provided below, which enables the team to submit their new product details and upload the 30 second advertisement.

Important: The 30 second advertisement must be provided in Windows WMV format. Other formats can be used to design/edit your advertisement, but please ensure that the final submitted entry is in the correct WMV format.

SOME MORE RULES!

- Each pitch team can contain only students!
- Attending schools and colleges can enter more than one team.
- However, individual students can only be part of one team
- Up to three members of the team may participate in the actual pitch
- The pitch comprises a 60 second introduction and then the broadcast (on the big cinema screen) of the team’s advertisement. This will be followed by 2-3 minutes of Q&A led by the entrepreneur panel.
- Only entries received via this form are accepted
- We will select and invite 5 student team to present their new product idea and take questions from our entrepreneur panel during each EntrepreneursLIVE! 2012 event.
- The winning team at each venue will win a cash prize of £150 with other spot prizes available to students taking part during the day.

Teams can submit their entries to the competition here