Blog
Emerging Markets - How NOT to set up a business in China
Jim Riley
11th January 2010
This is hilarious - but also packed full with great insights for AQA (BUSS4) students or others wanting to learn more about the potential downsides and risks of setting up a business in China. The article describes the painful experiences of a UK entrepreneur who set out to make his fortune in China - making and then exporting scooters. Well worth a read, and a great source of discussion with students. Lots of scope for follow-up activities too - what could have been done differently?