Emerging Markets - 10 Tips on Successful Market Entry Strategy

PA Consulting’s head of emerging markets Dean White has contributed a recent article to The Times Business Section on how to expand into emerging markets. The article gives a ten point guide on how to overcome the risks that come with trying to expand overseas…

Lots of practical advice in the brief article - very relevant for students preparing for BUSS4 (Jan2010) on Emerging Markets too.

The article is here:

The ten tips in summary are:

- Research
- Have an exit plan
- Choose the right place
- Everything will be different
- Take a test run
- Don’t think like a colonialist
- Know the rules
- Relationships are critical
- Learn from others’ mistakes
- Employ the right people