Elevating Ethics for the 21st Century!

An important section of the IB B&M course is the ability to consider how firms respond to changing markets. This blog is a very good example from Richard Dolan from The Portsmouth Grammar School. The USA has a very high proportion of private universities and it is important that they react to the market and are able to offer courses that will meet the demand of graduates and future employers. This article is complementary to strategic decisions of change that are occurring in within firms at the moment.

The New York Times featured a recent article about the response of MBA programmes and students to the current economic climate. Gone are the days of profit maximizing at the expense of all other activities. Schools are seeking to educate MBA students in the importance of being ethical in business and acting responsibly in trading with other firms and in the treatment of employees.

Gone is the day of the global profit maker and we herald the global profit maker that is a socially responsible firm. Just as firms adapt to changing consumer preferences, we are now witnessing a change in the tertiary sector and the business people of the future.

Read the article here