Edexcel Business Studies Unit 4a - Supergroup Toolkit

Mark Tottman’ superb analysis of the Edexcel Unit 4a pre-release case study on Supergroup is now available. Colleagues who kindly pre-ordered the resource have had their copy shipped to them today.

The Unit 4a toolkit on Supergroup provides a comprehensive analysis and evaluation of the pre-released material. It explains the key issues raised and outlines potential student responses.In keeping with the requirements of unit 4a, the focus of the toolkit is Supergroup’s strategy, particularly in the context of it internal strengths and weaknesses and the challenges faced by the rapidly changing external environment in which it operates.

The toolkit addresses significant Supergroup strategic issues such as:

- To what extent does Superdry achieve Corporate Social Responsibility? (Evidence G)

- Evaluate the importance of the new Superdry flagship store in Regent Street, London (Evidence I)

- Is Superdry over-reliant on Dunkerton and Holder?

- Has Superdry grown too fast and can it meet its growth targets? (Evidence A, B, D and E)

- To what extent is Superdry likely to achieve internet sales @ 20% of Group revenue? (Evidence C)

- Analyse the options for category development in the Superdry range. (Evidence F)

It also evaluates several of the strategic options open to Supergroup, including the possibilities that Supergroup could…

- expand organically by opening more retail outlets and franchise stores

- expand by the acquisition of a fashion retail competitor

- develop new fashion categories, technologies and environmental products

- expand into new markets (Asia, Middle East, Brazil, South Africa)

- diversify into a mobile phone, tablet and technology retail business