Easter Egg Prices Rising: A-Level Business In The News

Have a go at this teaching activity, which includes a downloadable worksheet and suggested answers.

What's the story?

Consumer group Which? reports a dramatic 16.5% chocolate price increase over the past year, significantly outpacing overall food inflation.

This surge is primarily driven by a steep global cocoa production decline caused by unusually warm weather.

The investigation revealed numerous examples of "shrinkflation," where product sizes reduce while prices rise.

Terry's chocolate orange mini eggs, for instance, shrank from 80g to 70g while increasing from 99p to £1.35. Similarly, Tesco's Twix white chocolate Easter egg increased 47% per 100g, and Morrisons' Cadbury Cream Eggs jumped from £2.62 to £4.

Branded chocolate makers defend these changes, claiming they aim to maintain product quality amid unprecedented ingredient cost increases.

West African cocoa crops have been particularly impacted by dry weather, pushing global cocoa prices to record highs.

Consumers are advised to compare price-per-gram, seek special offers, and potentially wait for post-Easter discounts to mitigate these substantial price increases.

Easter egg prices rising