In the News

E-commerce: Clothes Shopping and the 'Sniff Test'

Mike Matthews

2nd June 2016

A good perspective on a subsection of e-commerce, namely clothes retailing, and some insight into the smell of new clothes ...

Mike Matthews

Mike teaches at Tudor Grange Academy Worcester after teaching in both the independent and state sectors since 1980. He has been a Team Leader for both Economics and Business A Levels, both national and international papers. He is an avid Everton fan and is forever optimistic that the glory days will return for both Everton and the UK economy.

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