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Dominos Pizza beats off the economic downturn
Jim Riley
21st July 2008
Recession? What recession? That might be the question at HQ of Dominos Pizza. The pizza delivery specialist has just reported strong growth in sales and profitability…
Half-year profits are up over 30% to £10.9m and underlying sales growth is up 11%.
What is driving the growth? Several factors:
- More stores (remember that Dominos operates a franchise system - so it always looking to add new locations)
- Higher online sales: web sales are now over 20% of total sales and have almost doubled in the last six months
- Successful promotional activities - e.g. sponsoring Britain’s Got Talent
- UK consumers prefering to spend on takeaways / eating from home and cutting back on meals out