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Do you like purple?  Market segmentation starter

Jim Riley

17th November 2013

Good bell work here from the Daily Mail- Get students to concider who would buy a purple house and if that means the price should be higher or lower.Some good debate on the use of promotion and product description "family inspired design".

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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