Digital Book Market

Simon & Schuster are reacting to the importance of innovation in an era of rapid technological change by making digital editions of more than 5000 titles available for purchase on the Scribd.com website. This is a useful resource for the teaching of marketing (4.3 and 4.6) and e-commerce (4.8).

Simon & Schuster publish books from best-selling authors like Stephen King, Dan Brown and Mary Higgins Clark. It intends to add thousands of other titles to Scribd’s search engine, allowing readers to sample 10 percent of the content of the books on the site and providing links to buy the print editions.

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