Customer stereotypes and capacity utilisation - at the cinema

The cinema is crowded and waiting for the film. The screen has 150 seats and 148 have been sold - to a very similar customer segment.

There are just two seats left - situated right in the middle of the cinema auditorium. A couple arrives at the desk and buys the last two tickets, grabs some popcorn and wanders into the screen…but will they stay to watch the film they’ve paid to see?

A fascinating experiment by Carlsberg. What will your students make of it? How would they react?