Culture and Strategy: A Selection of Company Vision and Values

The stated mission, vision and values of a business should (in theory) provide a key insight into the strategy and culture of a business. Of course, it's not always the case that stated vision & values are consistent with the way a company does business (think...Enron). However, for many successful businesses there is a clear and sustained link between the two.Set out below are a selection of web links that provide insights directly from the featured businesses into their vision, values and culture.You'll recognise many of these from our BUSS4 Section A Revision Toolkit and we've also used some of these companies in our Exam Coaching Days for BUSS4 students.

Barclays

http://group.barclays.com/transform/values

BBC

http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/mission_and_values/

BT

http://www.btplc.com/Thegroup/Ourcompany/Ourvalues/index.htm

Coca Cola

http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html

Goldman Sachs

http://www.goldmansachs.com/who-we-are/people-and-culture/index.html

Google

http://www.google.com/about/company/philosophy/

HP

http://www8.hp.com/us/en/hp-information/about-hp/corporate-objectives.html

Ikea

http://www.ikea.com/ms/en_CA/the_ikea_story/working_at_ikea/our_values.html

John Lewis Partnership

http://www.johnlewispartnership.co.uk/about/our-principles.html

Nokia

http://www.nokia.com/global/about-nokia/about-us/culture/our-people-and-culture/

Nordstrom

http://shop.nordstrom.com/c/company-history?origin=leftnav

RBS

http://www.jobs.rbs.com/us/about-rbs/about-rbs-group/our-values

Royal Mail

http://www.royalmailgroup.com/our-people/our-culture

Santander

http://www.santander.com/csgs/Satellite/CFWCSancomQP01/en_GB/Corporate/Values.html

Southwest Airlines

http://www.southwest.com/html/about-southwest/careers/culture.html

Starbucks

http://www.starbucks.com/about-us/company-information/mission-statement

Tesco

http://www.tesco-careers.com/home/about-us/visions-and-values/living-the-values

Toyota

http://www.toyota-global.com/company/vision_philosophy/guiding_principles.html

TUI Travel

http://www.tuitravelplc.com/about-us/vision-values

Unilever

http://www.unilever.co.uk/aboutus/purposeandprinciples/

Walmart

http://corporate.walmart.com/our-story/working-at-walmart/culture

Zappos