CSR - What is “Creating Shared Value”?

In recent blog entries we mentioned an important new contribution to the literature on business strategy and CSR (Porter & Kramer’s Creating Shared Value). The essence of CSV is that businesses need to go beyond CSR and focus on building business models that fully embrace the link between economic value (aka profit) and social value (what business activities add to or detract from society). Nestle SA, the world’s largest food producer, has taken on the concept of CSV and embedded it into the group’s business strategy. These two videos help explain the concept in more detail:

Creating Shared Value Global Forum (featuring Porter & Kramer)

Beyond the Cup - Nestle and CSV