CSR - the importance of getting all employees on board

For any students looking for some last minute CSR material, here is a really thought-provoking entry in the Guardian Sustainable Business Section about the importance of engaging employees so that their actions follow through on a firm’s commitments in terms of operating in a more sustainable fashion. It’s certainly got me wondering whether I turned off the heaters in my classroom as I left on an unseasonably chilly afternoon on Friday.

For any students with part-time jobs they may well be able to identify with some of the examples here of corporate objectives simply not being matched by the day to day actions of employees ‘at the coal face’. I’ve no doubt some students will be able to come up with horror stories of their own that match up to some of the instances identified.

Who knows what sort of questions will come up in about 24 hours time in the AQA BUSS4 exam, but any question that asks for an evaluation of the factors that might be needed to successfully implement CSR initiatives really should include some of the points made here.