CSR & McDonalds - Who Works at McDonalds?

It was interesting getting the perceptions of teachers and students around the UK about McDonalds - a very popular research target for the BUSS4 CSR task this summer. One issue that came up again and again was the “kind of people” who work at McDs. So it is interesting that McDonalds have just launched a new promotional campaign that seeks to challenge the public/consumer perceptions of who works in the global fast food chain. The short video is shown below. Would be interesting to show it to your students, perhaps after a brief piece of qualitative market research (i.e. the in-lesson focus group) about their perceptions.

Here is the video;