CSR - Greenpeace takes on Barbie by recruiting Ken

The Independent reports on a new publicity campaign by Greenpeace with targets Mattel, the global toy manufacturer and owner of iconic brands Barbie and Ken. In tactics similar to those used to put pressure on Nestle (Kit Kat’s use of palm oil from Indonesia), Greenpeace has accused Mattel of using packaging created from Indonesia’s depleted rainforests….

Here is a link to the campaign website and below is the campaign video: