CSR - Branson, Paphitis and Meaden Turn into Eco Warriors

If Theo Paphitis, Deborah Meaden, Richard Branson, Sainsbury’s CEO Justin King, outgoing M&S CEO Stuart Rose and Pepsico’s CEO Indra Nooyi are prepared to appear in a video like this, then you know that the issue of CSR (and specifically sustainability) has truly risen to the top of the hierarchy of corporate objectives!

The new ‘Eco warriors or business leaders’ video is all part of Prince Charles’ Accounting for Sustainability initiative, which is ‘bringing organisations together to develop practical tools to enable environmental and social performance to be better connected with strategy and financial performance, and thereby embedded into day-to-day operations and decision making’.

Ok - so the video is a bit cheesy. But it’s a perfect stimulus video to show students as an introduction for their AQA BUSS4 research project too...

Here is the video: