Crocs Takes on China’s Copycats

An interview here with the CEO of Crocs - John McCarvel.

Crocs counts China one of its biggest markets, but its sales are threatened by lookalike products from many Chinese companies, highlighting the risks of businesses outside China losing some of their intellectual property when they trade in China.

Why is it important for Crocs to fight counterfeiting in China when many other businesses don't bother? McCarvel explains that the reason lies in Crocs being a mass-market product which has invested a lot in its brand. It is worth fighting for!