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Crazy Frog-Great example of a targeted marketing mix?
Jim Riley
28th January 2012
Remember this? Found one the other day in my youngest toy box. I was surprised to find out what the earnings were of this little frog.
I played the ring tone in class for 5 minutes, while they were reading the news article and inventing their own ring tone for two other segments. Winner got my little boys old frog- That’s recycling for you….Students also realised that £10m earnings was not profit, which I was very pleased about!
The annoying tune is hyperlinked in the powerpoint as well. Good conversation about the benefits of Viral, by analysing the you tube watch counter…