Enrichment
Corporate Claptrap - The Gift That Keeps on Giving!
16th July 2017
This is a stunning article from Lucy Kellaway who is leaving the FT after more than 25 years.
Lucy has waged a war over a quarter of a century on the relentless expansion of business bullshit but it shows few signs of slowing down. Consider these examples of product re-branding as just one example!
Over the years, Toyota has renamed the car a “sustainable mobility solution”; Amazon has called the book a “reading container”; Speedo has rebranded the swimming cap a “hair management system” and a Nestlé bottle of water has been described as an “affordable, portable lifestyle beverage”
Find the article by clicking on any of the tweets below
How I lost my 25-year battle against corporate claptrap https://t.co/wbNEogeRQP
— Financial Times (@FinancialTimes) July 16, 2017
Lucy Kellaway: Toyota renamed the car a “sustainable mobility solution”; Amazon called a book a “reading container” https://t.co/uHTA6BtLFe
— Linda Yueh (@lindayueh) July 16, 2017
We love this brilliant guide to corporate claptrap by @snapcomms - a handy reminder to never say in five words what you can say in one! pic.twitter.com/rGpYI2TvqV
— H&H (@handhagency) June 26, 2017
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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