Competitive marketing - taking on Microsoft

A big hat tip to Andrew Brownsword for spotting this excellent blog piece by Rory Cellan-Jones. As Andrew points out:

A great article from the BBC Business Blog for AS Business marketing competitiveness. It looks at an organisation that is looking to take on Microsoft. It will be interesting to get the students to assess the barrers to entry in the personal computing market and make a judgement about this business idea.