Teaching activity

Competitive Advantage in E-commerce: Amazon's Automated Advantage

Jim Riley

6th December 2015

It is often claimed that Amazon's main competitive advantage is its ability to exploit the "long-tail" - a product range of many millions of items a physical retailer could never hope to match. However, as this superb FT video demonstrates, there is another factor that give Amazon advantage - automated logistics.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

Daily Email Updates

Subscribe to our daily digest and get the day’s content delivered fresh to your inbox every morning at 7am.

Signup for emails

© 2002-2025 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.