Coca-Cola bottles to be made from 50% recycled plastic

A good example to use of businesses responding to growing awareness of the impact of non- recyclable plastics on the natural environment.

The world's five biggest soft drinks manufacturers produce over 2 million tonnes of plastic bottles a year and the equivalent of a dumper truck of plastic every minute ends up in the global oceans. Is Coca Cola's initiative sufficient? Why stop at 50% of bottles made using recycled plastic? 

Should they be making more extensive use of plastic bottle deposit return schemes as an incentive for consumers?

Coca-Cola sells around 100 billion plastic bottles a year

20,000 single use plastic drinking bottles are sold around the world every second