Teaching activity
Celebrities and the Global Skincare Market
7th September 2020
Skincare is a fast-growing segment of the global cosmetics market whereas the makeup segment is in decline.
So it's not surprising that there's no shortage of celebrities entering the booming yet highly competitive skincare market.
Why is this? To what extent is celebrity-branding and endorsement the key to effective product differentiation? Is the use of celebrity really just about capturing the attention of customers rather than inspiring product innovation?
This video from Forbes explores this fast-growing and changing market.
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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