Cash flow management - make sure you employ good people!

A key part of effective cash flow management is having the right people managing the cash!

In this video, Innocent Drinks co-founder, Adam Balon speaks at a recent business seminar on their experience of managing the cash flows from customers (retailers) in the early days of Innocent. Innocent Drinks got into some serious cash flow problems arising from poor financial control over working capital management. The key learning point - make sure that the people involved in financial management are of high quality.