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Can WhatsApp help Facebook get into China? No! But LinkedIn seems to have found a way.

Michael Albanese

25th February 2014

My students were particularly interested in Facebook’s acquisition of WhatsApp for the ridiculously high $19billion. We used the previous blog, then delved deeper and found a few great related articles; one explaining why it was a good price ($42 dollars for each of the 450m customers) but bad strategy and the other predicting that WhatsApp will not help them succeed in China. To summarise the two:WhatsApp is pro-privacy and data-freeWhatsApp CEO Jan Kuom is sticking to his “ad-ban”WeChat – China’s domestic messenger service already has 300m customers and better functionalityWeChat helps China’s economy and is subject to Chinese law (meaning “they” can keep tabs on the content).Chinese government banned Facebook, linked them with an act of terrorism and state media claimed that “80 percent of China’s net users felt Facebook should be punished”The government don’t want Facebook siphoning money and talent away from China’s domestic social media industry, most notably Weibo (China’s Twitter), whose profits have just jumped from $2.4m to $44.5m!Segueing seamlessly to a social networking firm that seems to have secured a way into China; LinkedIn is trialing it’s Chinese language site via joint ventures with Sequoia China, China Broadband Capital and the aforementioned Weibo and WeChat!Chief Executive Jeff Weiner said the deal has raised “difficult questions” for him, and has been forced to make various concessions in order to adhere to the Chinese Government’s censorship requirements, but believes that “LinkedIn's absence in China would deny Chinese professionals a means to connect with others on our global platform,"Overall, these combined articles give students relevant ammunition for each of the research “bullets” as it covers success, failure, methods of operation and ethical implications of entering the Chinese market.It would appear that social network firms need to network with Chinese social network firms if they want to become social network firms that operate in China. Simple really.

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

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