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Can the Dell Streak Find a Large Enough Gap in the Market?

Jim Riley

25th May 2010

The rapid pace of product innovation in the mobile computing market continues with Dell’s launch of a new handheld device - the Dell Streak. The marketing challenge for Dell is to find a suitable and sufficiently large market segment into which the Streak can be launched successfully.

Rory Cellan-Jones from the BBC examines this marketing challenge in the short video below.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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