Blog
Can the Dell Streak Find a Large Enough Gap in the Market?
25th May 2010
The rapid pace of product innovation in the mobile computing market continues with Dell’s launch of a new handheld device - the Dell Streak. The marketing challenge for Dell is to find a suitable and sufficiently large market segment into which the Streak can be launched successfully.
Rory Cellan-Jones from the BBC examines this marketing challenge in the short video below.