Can a rebranding help Staines?

Are you embarassed by the name or repuation of the place you live in? Is there something about your home town or city which might dissuade businesses and investors from the location? These are the questions being asked by the councillors of Staines - who are considering renaming the town Staines-on-Thames to restore the “damage” inflicted on Staines by Ali G. Will a change of name make the slightest difference? And how would your students rebrand their home town to reposition it?