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Bye Bye Big Mac
27th October 2009
Iceland will say “bless” to the only 3 MacDonald’s restaurants in the country. The only franchisee in Iceland said it had become too expensive to operate the restaurants after Iceland’s currency, the krona, plunged in value.
The fluctuating currency has seen a great change over the last 10 months. In January 2008, it cost more than 95 Icelandic krona to buy one euro and on Tuesday that exchange rate shot up to more than 186 krona.
Read the article here
bless = Icelandic for goodbye