In the News
BUSS4 Research Theme E-Commerce: Domino's Take a Slice of the M-Commerce Action
Sophia Knight-Geddes
14th March 2016
Domino’s Pizza sees a further increase in sales through e-commerce with online orders up 29% on last year. And with 11.5 million people having downloaded the Domino’s app and app-based orders up by over 41%, this is a great BUSS4 example of m-commerce in action.
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