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BUSS4 - A Clash of Two Cultures
Jim Riley
16th May 2010
Organisational culture is a key topic in BUSS4 and we looked at this during our BUSS4 revision workshops in the context of the cultural issues facing Kraft Foods and Cadbury as they try to make a success of their recent horizontal integration. Here is a streamed version of the presentation that we used, together with a link to a useful stimulus video which helps set the scene for the topic.
BUSS4 - A Clash of Two Cultures
Here is a useful stimlus video: