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BUSS4: 10 Practice Essay Questions on China (Section A)

Jim Riley

10th November 2013

Set out below are 10 practice questions you might want to have a go out - perhaps initially planning some outline answers and then having a go at writing a full essay response once you've completed a good amount of research.

Practice questions

Looking at the questions below, which examples and theories might you use to develop strong, relevant paragraph points?


To what extent do you agree that it is now too late for businesses outside China to take advantage of the best market opportunities in China?

Do you believe that setting up a joint venture is the best way to reduce the risks of doing business in China?

The external business environment facing multinationals wanting to succeed in China is no longer favourable. To what extent do you agree?

Does the growth of China’s middle class represent a threat or an opportunity for the world’s leading brands?

China presents the most important competitive threat rather than opportunity for global brands and multinationals. To what extent do you agree?

The failure of several global retailers to earn strong returns in China proves that the risks of investing in China now outweigh the potential rewards. To what extent do you agree?

Do rapidly rising wages and incomes in China represent an opportunity or threat for Western businesses wanting to succeed in China?

A strategy of diversification rather than market development is most likely to be effective for multinationals wanting to build market share in China. To what extent do you agree?

Business success in China can only be achieved over the long-term. Do you agree?

The significant ethical and environmental risks of operating on China now mean that global brands would be better moving their operations out of China to alternative locations. Do you agree?


The following resources on tutor2u might help you identify some possible paragraph points for the essay titles above:

BUSS4 - China: Opportunities, Threats, Success & Failure

BUSS4 - China’s External Business Environment

BUSS4 - Market Entry Strategies for China

BUSS4 - Key Features of China’s Economy

We also recommend this excellent printed guide to writing high-performing BUSS4 essays written by Mark Mitchell.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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